Sony links media cloud to linear playout
The integration of Ci Media Cloud and LTN Schedule Playout is intended to shorten handover between content management and broadcast.
Translated from Dutch by AI
LTN has announced a link between its Schedule Playout and Sony’s Ci Media Cloud. This enables media companies to search and use cloud content from the playout environment, while broadcasts and live recordings can be sent back to the media library.
The announcement dates from 13 October. Ci Media Cloud is a cloud environment for storing, organising, viewing, reviewing and collaboratively editing media files. LTN Schedule Playout is designed for assembling, managing and automating permanent linear channels and live programming.
In the new workflow, users can search the Ci library and preview material from within LTN. A selected file can then be used in the playout workflow. According to LTN and Sony, users do not first need to go to a separate interface for object storage.
The link also works in the other direction. Files and recordings from livestreams in LTN Playout can be sent back to Ci automatically. This can reduce manual downloads, duplicate storage and separate transfer steps, although the companies provide no figures on time savings or lower operating costs.
Technically, this is not a new video codec or distribution standard, but interoperability between two existing layers. Media management handles content and metadata; playout handles scheduling, automation and broadcast. The integration is intended to bring those layers together for operators in a single workflow.
For broadcasters, FAST providers and producers with multiple linear channels, the combination of cloud archive and broadcast is particularly relevant. They can use the same file for a scheduled channel, a live programme and subsequent archiving. The announcement does not set out the precise rights controls, metadata transfer or support for local standards in technical detail.
No customer names, prices or implementation dates have been announced. Nor is it clear which parts of Ci and Schedule Playout are available to all users. The development is therefore primarily a sign of the market’s move towards connected, software-based media platforms and away from isolated playout systems.
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The announcement and the main functions of both systems have been confirmed by LTN and two independent trade sources. Interpretations about potential efficiency gains are cautiously worded.
- Confirmed LTN announced an integration between Schedule Playout and Sony Ci Media Cloud on 13 October 2026. — The official LTN page dates the announcement to 13 October.
- Confirmed Ci Media Cloud supports the storage, organisation, review and collaboration of media files. — This is described in the LTN announcement and in trade coverage.
- Confirmed LTN Schedule Playout supports permanent linear channels and live programming. — LTN and TVBEurope describe these functions.
- Confirmed Files and live recordings can be sent from LTN back to Ci. — The bi-directional transfer is stated explicitly in the announcement.
Editor’s note
The integration and the described direction of the workflow have been confirmed. Technical details about APIs, rights, costs and availability are not provided.Sources
- LTN and Sony Integrate Cloud Media and Linear Playout Workflows — LTN
- Sony and LTN bring cloud media management into linear playout — TVBEurope
- LTN e Sony integram gestão de mídia em nuvem e exibição linear — Panorama Audiovisual Brasil