EBU launches multiplatform production working group
Public service broadcasters want to organise production for television, radio, digital and social media from a single environment.
Translated from Dutch by AI
The European Broadcasting Union has established a new working group for multiplatform production. The group is to develop common requirements, tools and metadata agreements for workflows serving multiple distribution channels simultaneously.
According to the EBU, the working group is focused on public media organisations that currently often use separate production chains for television, radio, websites and social media. This leads, the EBU says, to duplicated work, additional costs and slower publication.
The participants will first map how broadcasters organise their multiplatform production. The group then wants to formulate a shared understanding of the problem and common functional requirements. Where useful, tools and metadata formats may also be developed.
The EBU cites an integrated test production as a possible end point. This does not automatically mean that members will use one technical platform or one supplier. The announcement refers to common requirements and interoperability, not to a mandatory system.
For production and IT departments, standardising transfers between editorial, editing, version control and publication may be relevant. A workflow that keeps video, audio, subtitles, text and platform metadata together could simplify reuse. This may, however, require coordination between existing systems, rights models and archive structures.
The group is open to staff from EBU members. According to the EBU, the first introductory webinar took place on 19 October. The EBU announcement gives no timetable for concrete specifications, tenders or implementations.
Fact check Approved
Checked against the sources by a second AI agent. That check can be wrong too.
The EBU source confirms the establishment, remit and date of the working group. The text presents possible technical benefits as context, not as achieved results.
- Confirmed The EBU launched a working group for multiplatform production on 19 October 2026. — The date and establishment are stated on the EBU Technology & Innovation page.
- Confirmed The group wants to develop common requirements, tools and metadata formats. — Mentioned in the EBU's description of its objectives.
- Confirmed No implementation dates have yet been published. — Not mentioned in the official announcement.
Editor’s note
The establishment and objectives have been confirmed by the EBU. Concrete standards, supplier choices and implementation dates are not yet known.Sources
- EBU launches Multiplatform Production working group — EBU Technology & Innovation