Viaplay posts loss as Netherlands sale approaches
The streaming group expects to complete the sale of its Dutch operations to Videoland within weeks.
Translated from Dutch by AI
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Viaplay Group reported a net loss of SEK 30 million for the third quarter, compared with SEK 142 million a year earlier. The company says at the same time that the sale of Viaplay Netherlands to Videoland could be completed in the coming weeks.
Viaplay Group's revenue came to SEK 5.251 billion in the third quarter, compared with SEK 4.018 billion a year earlier. Operating profit rose to SEK 122 million, compared with SEK 25 million in the third quarter of 2025.
Viaplay remained loss-making at the bottom line. However, the net loss fell sharply, from SEK 142 million to SEK 30 million. For the first nine months of 2026, the group reported a net loss of SEK 380 million.
Viaplay confirms in its quarterly report that the sale of its Dutch operations has yet to be completed. The Authority for Consumers and Markets (ACM) approved the acquisition by Videoland, part of DPG Media, on 20 October. Viaplay expects to complete the transaction in the coming weeks.
The Dutch operations comprise the streaming service, subscribers and sports rights. The ACM cited Formula 1, the Premier League, PDC darts and hockey, among others. The regulator expects no adverse effects for viewers, the purchasing of sports rights or the sale of advertising space.
According to the earlier agreement, the sale price is EUR 142 million on a cash-free, debt-free basis. The quarterly report says the sale still has to be completed. Viaplay says it intends to refocus its resources on the core Scandinavian markets.
For the Dutch market, the transition will remain largely invisible for the time being. DPG Media said that subscriptions, prices and apps would remain unchanged for now. In the longer term, it is still uncertain how Videoland will integrate the services and what will happen to the acquired sports rights after existing licences expire.
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The financial figures and the status of the Dutch sale were taken directly from company and regulator sources. The text presents the consequences of future integration as uncertain.
- Confirmed Viaplay reported a net loss of SEK 30 million in the third quarter. — Stated in Viaplay Group's quarterly report.
- Confirmed The ACM approved Videoland's acquisition of Viaplay Netherlands. — Confirmed by the ACM.
- Confirmed According to Viaplay, the sale is expected to be completed in the coming weeks. — Stated in the Q3 report.
Editor’s note
The quarterly figures, ACM approval and expected completion within weeks have been confirmed. The precise closing date and the future structure of the Dutch offering remain unknown.Sources
- Viaplay Group Q3 2026 interim report January-September — Viaplay Group
- ACM keurt overname Viaplay Nederland door Videoland goed — Autoriteit Consument & Markt
- ACM approves proposed acquisition of Viaplay Netherlands — DPG Media