DPG completes acquisition of Viaplay Netherlands
The Dutch streaming and TV operations are transferred to Videoland for €142 million.
Translated from Dutch by AI
DPG Media has completed its acquisition of Viaplay Netherlands. From Friday, the Dutch streaming and broadcasting operations will come under Videoland, DPG Media’s streaming service.
The transaction closed on 30 October for €142 million on a cash-free, debt-free basis, Viaplay Group reports. The Swedish group announced the sale on 1 July; according to the company, all required approvals from regulators and lenders have now been obtained.
The acquired activities include the Dutch streaming service, television operations, sports programming and sports rights. DPG Media says Viaplay Netherlands’ employees will transfer to Videoland. According to DPG Media, they bring expertise in sport, programming and production.
The transition will also affect existing subscribers. Viaplay reports that existing subscriptions will end on 29 November 2026 and that personal data will not be transferred to Videoland. DPG Media previously said that the two services would initially continue to exist alongside each other.
The sports rights could provide a commercial addition. DPG Media has announced that Videoland wants to offer more sport from 2027, but according to the company, Formula 1 will not automatically be included in the standard subscription. According to DPG Media, sport will require a separate offering or surcharge; the precise subscription options have not yet been fully disclosed.
For the Dutch market, the deal means that a major international streaming player is withdrawing from direct operations, while DPG Media is expanding its position in paid video and sport. According to the Netherlands Authority for Consumers and Markets, the proposed acquisition was approved on 20 October. The future pricing and bundling structure has not yet been determined.
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The key facts have been directly confirmed by DPG Media and Viaplay Group. Unknown future subscription and integration decisions have been described as uncertain.
- Confirmed The sale of Viaplay’s Dutch activities to Videoland was completed on 30 October 2026. — Confirmed by Viaplay Group and DPG Media.
- Confirmed The transaction amounted to €142 million on a cash-free, debt-free basis. — Stated in Viaplay Group’s press release.
- Confirmed Viaplay employees will transfer to Videoland. — Stated by DPG Media.
- Confirmed Existing Viaplay subscriptions will end on 29 November 2026. — Stated on the official Viaplay help page.
- Confirmed The future pricing structure has not yet been determined. — The official sources consulted provide no definitive prices or bundling structure on this matter.
Editor’s note
The completion, purchase price, transfer of staff and existing subscription terms have been confirmed by the companies involved. The future pricing structure and full integration of the services are not yet known.Sources
- Nieuw hoofdstuk voor Videoland: Viaplay Nederland vanaf nu onderdeel van DPG Media — DPG Media
- Viaplay Group completes sale of Dutch operations — Viaplay Group
- Videoland en Viaplay — Viaplay
- Videoland mag uitsluitende zeggenschap verkrijgen over Viaplay Nederland — Autoriteit Consument & Markt