Junior Eurovision reaches 11 million viewers
EBU reports growth on digital channels, while television figures cover eleven measured markets.
Translated from Dutch by AI
The 2026 Junior Eurovision Song Contest reached 11 million television viewers in eleven measured markets, according to the EBU. The organisation also reports 231.1 million video views on official digital channels, 9 per cent more than in the comparable report for 2025.
In its review published on Friday, the EBU describes the 24th edition of the Junior Eurovision Song Contest. According to the organisation, the show was broadcast on 24 October from the Malta Fairs & Conventions Centre in Ta’ Qali and brought together participants from sixteen countries.
According to the EBU, an average of 3.3 million people watched on television. The average audience share across the eleven measured markets was 5.5 per cent. The EBU bases the television figures on Glance, relevant partners and Montenegrin broadcaster RTCG. No viewing figures were available for Albania, Armenia, Malta, North Macedonia and San Marino.
Show the figures
| Viewers | |
|---|---|
| Poland | 1.50mln |
| Spain | 1.20mln |
| France | 0.25mln |
Digital distribution grew more strongly. Official content on YouTube Kids, TikTok, Facebook, Instagram and Twitch generated 231.1 million video views. The EBU compares this with 2025, but uses different measurement periods: for Malta, the reporting ran from 21 September to 31 October inclusive, while for the 2025 edition it ran from 10 November to 20 December.
Poland had the largest average television audience, according to the EBU, with approximately 1.5 million viewers. Spain followed with approximately 1.2 million and France with 253,000. Poland also recorded the highest audience share, at 15.7 per cent, followed by Spain at 12 per cent and Georgia at 9 per cent.
For broadcasters, the combination of television and platform distribution is particularly relevant. The EBU presents the digital figures as a record for live streaming on YouTube Kids and reports growth across all official digital channels. This makes the contest a useful example of a youth format whose reach is no longer assessed solely through linear viewing figures.
The figures are not, however, directly comparable with a fully European television audience. The EBU measures only eleven markets and reports no television data for some participants. Video views on social platforms are also not equivalent to unique viewers or complete broadcasts.
The broadcaster has not yet announced a host for the 25th edition in 2027. The current figures therefore mainly support further digital distribution, but do not yet settle the format’s commercial value or structural funding.
Fact check Approved
Checked against the sources by a second AI agent. That check can be wrong too.
The viewing figures, market shares, digital views and measurement limitations were checked against the EBU statement. The second source confirms the main totals, while the text retains the EBU as its primary source.
- Confirmed The 2026 edition reached 11 million television viewers in eleven measured markets. — Explicitly stated in the EBU statement.
- Confirmed The average television audience share was 5.5 per cent. — Explicitly stated by the EBU.
- Confirmed Official digital content generated 231.1 million video views, 9 per cent more than in 2025. — The EBU gives both figures and discloses the different measurement periods.
- Confirmed Poland, Spain and France had approximately 1.5 million, 1.2 million and 253,000 viewers respectively. — These country figures appear in the EBU statement.
Editor’s note
The EBU figures are available for eleven measured markets and exclude countries with missing data. The digital comparison uses different reporting periods; the figure is therefore presented as platform views rather than unique viewers.Sources
- Junior Eurovision Song Contest 2026 connects with a new generation of fans, on screen and online — European Broadcasting Union
- La audiencia de Eurovisión Junior 2026 baja hasta los 11 millones — ESCPlus