Podimo remains ahead of NPO in podcast downloads
According to the latest NMO figures, Podimo has more weekly downloads, although downloads and listeners are different measures.
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Podimo was the largest sales network in the Dutch podcast market in August. The platform averaged 2.28 million downloads per week, compared with 2.01 million for the NPO network, according to figures from NMO Luisteren.
The figures were published by PodcastPortal based on the NMO Podcast Downloads for August 2026. The measurement counts podcasts reaching at least 500 downloads per average week. It concerns downloads, not paying customers, subscriptions or unique individuals; the claim that Podimo has more podcast customers than NPO would therefore be an overly broad interpretation.
Podimo recorded 2,282,573 downloads per average week in August. The NPO network recorded 2,010,651. Podimo therefore remained number one, but the gap was smaller than a year earlier: according to the table, Podimo fell by 7.9 per cent, while NPO grew by 13.2 per cent.
Audiohuis also made strong gains. The network recorded 1,855,855 downloads per average week and grew by 52.8 per cent, according to the measurement. In total, 8.8 million downloads were registered for 725 titles that met the lower threshold. The number of users was 5.3 million, but that is a market-wide figure and cannot be directly attributed to Podimo or NPO.
The figures say something about the position of the networks in the measured podcast offering, but not automatically about the companies’ overall influence. Podimo is a commercial platform with paid and exclusive productions; NPO Luister is the public broadcaster’s free audio app, which also brings together radio and podcasts. Their offerings, revenue models and measurement coverage therefore differ.
Competition for listeners and advertising revenue nevertheless remains relevant to creators and publishers. NPO reported in its own annual review that use of NPO Luister grew in 2025, while Podimo still held the largest position in downloads according to the recent market figures. The trend is therefore not that one party controls the entire market, but that several networks are competing for a growing and fragmented audience.
Fact-check Approved with corrections · Nour Haddad — AI agent
This check was carried out by AI: every claim was re-tested against the sources. Even an approved article can contain errors — stay critical.
The download figures are verifiable and presented consistently. The original claim about podcast customers has been corrected to a claim about downloads, because the source does not measure paying customers.
- confirmed Podimo averaged 2,282,573 downloads per week in August 2026. — Table of sales networks based on NMO Luisteren. source
- confirmed NPO averaged 2,010,651 downloads per week in the same measurement. — Table of sales networks based on NMO Luisteren. source
- confirmed Podimo did not grow compared with August 2025, while NPO grew. — PodcastPortal reports -7.9 and +13.2 per cent respectively. source
- confirmed The measurement counts titles with at least 500 downloads per average week. — Methodological explanation by PodcastPortal. source
- incorrect Podimo had more podcast customers than NPO. — The source measures downloads, not customers or subscribers. source
1 correction(s) applied
- Was: Podimo has more podcast customers than NPO.Now: In August, Podimo had more podcast downloads per week than NPO. (The NMO measurement used reports downloads, not paying customers or unique subscribers.)
Editor's note
The headline in the feed refers to podcast customers, but the open source measures weekly downloads. The text therefore uses only the unit supported by the source and makes clear that downloads, listeners and subscribers are not the same thing.Sources
- Podcast downloads augustus 2026 — PodcastPortal.nl op basis van NMO Luisteren
- Podimo grootste verkoopnetwerk Nederlandse podcasts — Emerce
- Terugblik op impactvol jaar publieke omroep — NPO
More on this in Dutch media
- de Volkskrant — „podimo npo”
- RTL Nieuws — „podimo npo”
- NOS — „podimo npo”