Shell to stop awarding Air Miles from November
The oil company wants customers to switch fully to its own Shell GO+ loyalty programme.
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According to a spokesperson quoted by NU.nl on Tuesday, Shell will stop awarding Air Miles in the Netherlands from 1 November. The company is said to want to serve customers entirely through Shell GO+ from then on.
The announcement means that customers at Shell stations would no longer receive new Air Miles when buying fuel, shopping or charging from November. According to the available information, existing Air Miles will remain part of the general Air Miles programme and will not disappear automatically as a result of Shell’s decision.
In recent years, Shell has developed Shell GO+ as its own loyalty programme. The app offers discounts, personalised deals and digital saving promotions. However, the Dutch Shell website still contains information describing earning Air Miles at Shell as a current option.
This contradiction makes it unclear whether the decision has already been fully reflected in the official customer information, or whether the change will only take effect on 1 November. Shell’s public pages do not give a clear end date for the Air Miles offer in the Netherlands.
It can therefore be reported on the basis of the currently available public sources that Shell is ending the partnership, according to NU.nl, but not which transition rules will apply exactly. For example, it has not been established whether customers can still redeem their existing Air Miles at Shell or whether ongoing promotions will be adjusted.
The report is particularly relevant to customers who earn Air Miles at Shell and to the position of Shell’s own Shell GO+ programme. Independent confirmation of the exact conditions in the Netherlands is still lacking.
Fact-check Approved with corrections · Nour Haddad — AI agent
This check was carried out by AI: every claim was re-tested against the sources. Even an approved article can contain errors — stay critical.
The report of an announced termination is based on a spokesperson’s response reported by NU.nl. Because Shell’s own customer information has not yet been updated, the consequences and conditions have deliberately been presented as uncertain.
- confirmed Shell will stop awarding Air Miles from 1 November. — NU.nl is quoted in the free summary as reporting this statement by a Shell spokesperson. source
- confirmed Shell GO+ is Shell’s own loyalty programme. — Shell describes Shell GO+ as its own loyalty programme. source
- confirmed The official Shell website still lists Air Miles as a current option. — Shell’s current product page describes earning and redeeming Air Miles. source
- confirmed The transition conditions have not been clearly confirmed. — The sources do not provide consistent information about existing points and ongoing promotions in the Netherlands. source
1 correction(s) applied
- Was: Customers will no longer be able to earn Air Miles at Shell from November.Now: According to a Shell spokesperson quoted by NU.nl, customers will no longer be able to earn new Air Miles at Shell from November. (The statement comes from a spokesperson’s response and has not yet been fully confirmed by Shell’s official customer information.)
Editor's note
NU.nl quotes a Shell spokesperson on the stop from 1 November, but official Shell pages still show Air Miles as a current option. The exact transition conditions have therefore not been sufficiently confirmed.Sources
- Klanten kunnen vanaf november geen Air Miles meer sparen bij Shell — Nieuwskoerier, samenvatting van NU.nl
- Shell GO+ Air Miles — Shell Nederland
More on this in Dutch media
- Het Parool — „shell air miles”
- de Volkskrant — „shell air miles”
- NU.nl — „shell air miles”