Amazon brings Luna to the Prime Video app
The game-streaming service will be integrated into the app for Prime users from November.
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Amazon will integrate game-streaming service Luna into the Prime Video app from November. The move brings films, series and cloud gaming together in one environment, but the precise availability by country and device remains an important open question.
Amazon plans to make Luna directly accessible from the Prime Video app from November. Users will no longer need to open a separate application to use the game-streaming service, although account conditions and supported devices will remain decisive.
Luna streams games from data centres to supported devices. Users do not need to install the game fully locally, but they do need a stable internet connection and compatible hardware. Quality also depends on network latency and available server capacity.
Amazon previously announced that Luna is available on Fire TV within Prime Video in the United States and the United Kingdom. The new integration could increase the service's visibility, as gaming and video will be available in the same place.
The move fits into the broader development in which streaming companies bundle different forms of entertainment. For Amazon, cloud gaming could increase the value of Prime and generate more use at times when customers are not watching films or series.
For players, the integration does not automatically change the price or the range of games. Amazon still needs to clarify exactly which elements will be combined in November, in which countries this will happen and whether the current subscription models will remain.
Competition in cloud gaming remains intense. Services from Microsoft, Nvidia and other providers are also trying to make games available via the internet. Amazon's advantage is the combination with its existing Prime ecosystem; the disadvantage is that success remains dependent on good connections and a sufficient number of appealing games.
Because Amazon is rolling out the service in phases, it is too early to say that Luna is achieving a broad breakthrough. The integration is primarily a distribution decision: whether it will actually lead users to play games more often will have to be shown by usage figures.
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The integration of Luna into Prime Video and its earlier availability on Fire TV have been confirmed. Availability and pricing in the Netherlands have explicitly been left uncertain.
- confirmed Amazon is integrating Luna into Prime Video from November. — The announcement and the new reporting mention the integration. source
- confirmed Luna is available in Prime Video on Fire TV in the US and the UK. — This is stated in the official announcement published by Amazon Games. source
- uncertain The Dutch price and catalogue remain unknown. — Full information about the Dutch rollout was not available. source
1 correction(s) applied
- Was: Amazon is making Luna available everywhere in Prime Video from November.Now: Amazon is integrating Luna into Prime Video from November; the precise countries and devices may differ by market. (The announcement does not indicate worldwide availability.)
Editor's note
The integration and the earlier availability on Fire TV have been confirmed in company and video material. Details about the Dutch rollout, price and catalogue were not available.Sources
- Amazon Luna on Prime Video – Official Announcement Trailer — Amazon Games, via YouTube
- Amazon Luna on Prime Video — Amazon Games
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