Branded goods become dearer, budget products cheaper
A new price survey shows that the price gap between the two categories has widened further.
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Branded goods in Dutch supermarkets have become 2 per cent more expensive on average over the past year. Budget products became 6 per cent cheaper on average, according to a new price survey by the Consumentenbond.
The figures come from a price comparison by the Consumentenbond. The organisation compared branded and budget-brand products over a one-year period and also examined developments since 2023.
Since 2023, branded goods have become 16 per cent more expensive on average. Budget products have become 2 per cent more expensive on average over the same period. This means the difference between the two groups is clearly greater than it was several years ago.
The development does not apply to every individual product. According to the Consumentenbond, approximately two-thirds of the branded goods surveyed increased in price, while about 22 per cent became cheaper. The average fall in the price of budget products does not mean that every product became cheaper.
The price survey mentions rice, pasta and tinned vegetables among the products that often became cheaper under budget brands. Coffee and chocolate, by contrast, remained sensitive to higher costs, partly because of developments in commodity markets. The Consumentenbond writes that special offers can temporarily narrow the price gap.
The findings do not mean that all groceries have become cheaper. The research measures a selected group of products and is not an official inflation measure by Statistics Netherlands (CBS). The survey does, however, show that consumers switching from branded goods to budget products may, on average, find a greater price difference than they did several years ago.
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The key percentages and the research period were checked directly against the Consumentenbond. The text makes clear that this is a price survey, not a general inflation measure.
- confirmed Branded goods became 2 per cent more expensive on average over one year. — Reported in the Consumentenbond price survey. source
- confirmed Budget products became 6 per cent cheaper on average over one year. — Reported in the Consumentenbond price survey. source
- confirmed Since 2023, branded goods have become 16 per cent more expensive on average and budget products 2 per cent more expensive. — The figures appear in the Consumentenbond publication and the ANP report. source
- confirmed The survey is not an official inflation measure. — This follows from the nature of the source: a Consumentenbond price survey rather than the CBS consumer price index. source
Editor's note
The figures come from a consumer price survey, not the official consumer price index. The trend has been reported by a second publicly available source; the causes vary partly from product to product.Sources
- A-merken weer duurder, budgetmerken dalen in prijs — Consumentenbond
- Consumentenbond: A-merken worden duurder, budgetmerken goedkoper — ZeelandNet/ANP
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