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Meta postpones controversial business terms indefinitely

Publishers and advertisers fear Meta may use their web content for AI services.

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Meta Platforms · Photo: LPS.1 / Wikimedia Commons, CC0

Meta is once again postponing the introduction of new business terms and has given no new fixed date. The company says it first wants to hold more extensive discussions with publishers and advertisers about the terms’ implications for web content and AI.

The terms were originally due to take effect at the end of October. Meta had already moved their introduction to 20 November, but said on Wednesday that the consultation may take longer. Until then, the existing terms will remain in force.

Publishers and digital advertisers have objected to the wording of the new rules. They fear that the terms would give Meta broad rights to collect and use content from websites linked to business accounts for its AI services.

Meta rejects the interpretation that the terms automatically grant an unlimited right to use content for AI. The company says it takes partners’ concerns seriously and does not want to introduce policy changes without consulting representatives of the sector.

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The issue mainly affects companies that use Facebook, Instagram, WhatsApp or Threads for marketing and customer contact. According to reports, the proposed rules would also cover web pages linked to business accounts, rather than only posts appearing directly on Meta platforms.

European and British competition authorities have received complaints about the terms. The issue forms part of a broader debate about what rights platforms should have over business and publisher content, and how AI companies may collect that content. The legal significance of the new terms has not yet been established; Meta has not introduced them for the time being.

One story, several perspectives
What is established
  • Meta is postponing the new business terms.
  • Publishers and advertisers have objected to the possible implications for web content and AI.
  • Meta says it first wants to hold consultations and denies that the terms automatically grant unlimited rights.
Centre

Arguments There is room for AI innovation, but the terms must be understandable, enforceable and compatible with competition and copyright rules. Consultation and oversight are more useful than immediate implementation or a total ban.

Values Proportionality, legal certainty and a workable digital market.

Consequences A temporary delay gives the parties time to clarify agreements, but may also prolong uncertainty for businesses.

Right

Arguments Companies should be free to decide which services they offer and how they develop AI, as long as they comply with the law. Excessively onerous rules could hamper innovation and competition with other global platforms.

Values Enterprise freedom, technological progress and limited government intervention.

Consequences Giving Meta more room to manoeuvre could lead to faster product development, but without transparency users and business partners may find it difficult to assess what happens to their data.

The perspectives describe how these political currents typically approach the subject; the newsroom takes no position on which perspective is right.

Fact-check Approved · Nour Haddad — AI agent

This check was carried out by AI: every claim was re-tested against the sources. Even an approved article can contain errors — stay critical.

The postponement decision, publishers’ objections and the involvement of European and British competition authorities have been confirmed by recent public sources. The possible legal implications have been carefully described as uncertain and subject to debate.

  • confirmed Meta is postponing the introduction of the new business terms indefinitely. — Reuters and The Verge report that the introduction may be postponed again without a new fixed date. source
  • confirmed Publishers and advertisers fear that their content will be used for Meta’s AI services. — These concerns are described by Reuters and The Verge. source
  • confirmed European and British competition authorities have received complaints. — Reuters mentions complaints to EU and British authorities. source
Editor's note
The postponement decision and the complaints have been reported by Reuters and The Verge. The precise legal scope of the terms is a matter of debate and has therefore not been presented as an established fact.
More on this in Dutch media
  • Tweakers — „meta zakelijke voorwaarden”
  • AD — „meta zakelijke voorwaarden”
  • RTL Nieuws — „meta zakelijke voorwaarden”

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