Audi cuts outlook amid weak Chinese market
The Volkswagen subsidiary saw revenue and operating profit fall in the first nine months.
Follow-up to: Audi commissioners discuss chief executive’s appearance Friday, 30 October 2026, 08:26
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Audi is lowering its expectations for 2026. The manufacturer points to deteriorating market conditions in China and continued price pressure in key markets.
Audi announced on Friday that deliveries, revenue and operating profit fell in the first nine months of 2026. The company presented the figures alongside a new assessment of its outlook for the full year.
According to Reuters, Audi is lowering both its expected revenue and profitability. The manufacturer cites weak demand in China, price pressure and difficult conditions in several key car markets as the main causes.
Net profit in the third quarter was €95 million, according to news agency AFP, 87 per cent lower than in the same period last year. Profit for the first nine months was €1.22 billion, according to AFP, a decline of 41 per cent.
Audi is part of the Volkswagen Group and, alongside Audi models, also sells the Bentley, Lamborghini and Ducati brands within the same group. The problems therefore affect an important part of Volkswagen’s contribution to profits.
The disappointing figures come a day after Audi’s supervisory board members met following criticism of the performance of the company’s senior management. Audi says it is strengthening its measures to improve competitiveness, but the sources provide no details about further redundancies or a change in management.
For Dutch companies, the consequences for suppliers and European car production are particularly relevant. The figures also show that the problems in the car industry are not only about sales volumes, but also about price competition and the transition to new models and powertrains.
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The key figures and the lowering of the outlook have been confirmed by Audi and independent reporting. The text makes no unsubstantiated predictions about jobs or management.
- confirmed Audi lowered its expectations for 2026 on 30 October. — Reported by Reuters and included in Audi’s reporting. source
- confirmed Audi’s net profit fell by 87 per cent to €95 million in the third quarter. — AFP reports these third-quarter figures. source
- confirmed Audi cites China and price pressure as important causes. — This is stated in the Reuters report and Audi publication. source
Editor's note
The revenue, profit and outlook claims are based on Audi, Reuters and AFP. The precise consequences for Dutch suppliers have not been quantified.Sources
The story so far
- Friday, 30 October 2026, 08:26 Audi commissioners discuss chief executive’s appearance
- Friday, 30 October 2026, 18:27 Audi cuts outlook amid weak Chinese market (this article)