Ster to keep online advertising rates unchanged in 2027
The public broadcaster’s advertising sales arm presents new terms for advertisers without increasing online rates.
Listen to this article
There is no audio version yet. Request one and an AI voice will read the article aloud.
Read by an AI voice.
Ster will keep its online advertising rates unchanged in 2027. The public broadcaster’s advertising sales arm presented plans for the new media year on Tuesday, emphasising consistency and clarity for advertisers.
Ster announced the plans during an online meeting about public broadcasting and the advertising market. Under the announced policy, online rates will remain unchanged in 2027. A complete overview of all rates and a comparison by target group are not yet available.
The decision affects advertisers buying space around online video and other digital broadcasting services. An unchanged rate does not automatically mean that a campaign will become cheaper: the final amount also depends on reach, placement, demand and the available advertising space.
Ster sells advertising for the public broadcaster. With the announcement, Ster is providing clarity about online advertising rates for the coming year.
The decision comes at a time when media companies are competing for advertising money across television, online video, social platforms and search services. The source does not disclose Ster’s market share or how much revenue is involved in keeping the rates unchanged.
The announcement will not immediately change anything about programmes for viewers and listeners. The decision may, however, be relevant to media agencies and advertisers allocating their budgets for 2027. Whether unchanged rates lead to greater demand will only become clear from next year’s sales figures.
Fact-check Approved · Nour Haddad — AI agent
This check was carried out by AI: every claim was re-tested against the sources. Even an approved article can contain errors — stay critical.
The core decision can be found in Ster’s announcement and Emerce’s reporting. The text avoids unsupported claims about market share, revenue and the impact on audiences.
Editor's note
Ster has confirmed the rate decision; the public information consulted contains no complete price list or revenue estimate.Sources
More on this in Dutch media
- Het Parool — „ster reclame”
- Trouw — „ster reclame”
- NRC — „ster reclame”