Video market grows, led by Videoland
The Dutch market for pay television and video reached €767 million in the second quarter.
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The Dutch television and video market grew by 2.5 per cent in the second quarter of 2026 compared with a year earlier. Broadcasters and streaming services contributed most to the growth, with Videoland standing out.
The total market came to €767 million in the second quarter, according to research by Telecompaper. This covers revenue from traditional pay television and internet video; the growth therefore says something about market income, not automatically about the number of hours people in the Netherlands watch.
Traditional television providers, such as cable and telecom companies, still accounted for 56 per cent of revenue. Their share is gradually declining, according to Telecompaper. Internet services offered directly to consumers accounted for approximately 27 per cent of the market.
Broadcasters and video services linked to broadcasters accounted for 16 per cent. This group grew relatively strongly, mainly thanks to Videoland’s performance. As a result, some of the value in the chain is shifting from distribution companies to providers that sell programmes and subscriptions themselves.
The development fits into a broader change in the revenue model. Streaming services combine subscriptions, advertising and individual payments for films or sport. At the same time, revenue from transactional video-on-demand, where viewers pay separately for a film, is declining, according to Totaal TV. This category fell by 29 per cent in the second quarter.
Competition in the Dutch market may change further in the coming period. Videoland, part of DPG Media, has asked the Autoriteit Consument & Markt (ACM) for permission to acquire sole control of Viaplay Nederland. The ACM published the concentration notification in August; this does not mean the acquisition has automatically been approved.
The figures mainly show where the money in the market ends up. They do not prove that Videoland has the most viewing time or that every provider is becoming more profitable. For advertisers, broadcasters and telecom companies, it is clear that the boundary between television, streaming and online video is becoming less distinct, and that scale, exclusive content and direct customer relationships are becoming more important.
Fact-check Approved · Nour Haddad — AI agent
This check was carried out by AI: every claim was re-tested against the sources. Even an approved article can contain errors — stay critical.
The revenue, market distribution and development of the various video segments were checked against publicly available market information. The text distinguishes between revenue growth, viewing time and a concentration notification that is still under way.
- confirmed The Dutch television and video market grew by 2.5 per cent to €767 million in the second quarter of 2026. — Telecompaper published these figures based on its quarterly research. source
- confirmed Traditional television providers had 56 per cent of the market. — This percentage appears in Telecompaper’s publication. source
- confirmed Internet services had 27 per cent and broadcasters 16 per cent of the market. — Telecompaper presents the market distribution in these terms. source
- confirmed Transactional video-on-demand fell by 29 per cent in the second quarter. — Totaal TV reports this decline based on Telecompaper’s TV-Video report. source
- confirmed Videoland asked the ACM for permission to acquire sole control of Viaplay Nederland. — The ACM published the concentration notification on 27 August 2026. source
- confirmed The concentration notification does not automatically mean that the acquisition has been approved. — The ACM page describes a notification and an opportunity for interested parties to respond; it contains no approval decision. source
Editor's note
The revenue figures and market distribution come from Telecompaper; the decline in transactional video-on-demand comes from Totaal TV. The ACM notification confirms that an acquisition procedure is under way, but not that it has been approved.Sources
- Nederlandse videomarkt groeit in het tweede kwartaal met 2,5 procent — Telecompaper
- Videoland profiteert van hogere prijzen binnen videomarkt — Totaal TV
- Videoland wil uitsluitende zeggenschap verkrijgen over Viaplay — Autoriteit Consument en Markt
More on this in Dutch media
- NU.nl — „videomarkt videoland”
- De Telegraaf — „videomarkt videoland”
- AD — „videomarkt videoland”