Apple posts record revenue on strong iPhone sales
Revenue in the September quarter reached $114.5 billion, 12 per cent more than a year earlier.
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Apple reported record revenue of $114.5 billion for the quarter ending on 26 September. The company said both iPhone sales and its services division grew strongly; it was chief executive John Ternus’s first quarterly result.
Apple said revenue in the September quarter was 12 per cent higher than a year earlier. According to the company, the iPhone set a September-quarter record and revenue from services reached a historic high.
For the full financial year, Apple recorded a record $479 billion in revenue. That figure is nominal: it concerns revenue in dollars and is not an inflation-adjusted measure. The figures therefore mainly indicate the scale of Apple’s sales, not directly consumers’ purchasing power or profitability.
The quarterly result came as investors are scrutinising high spending on artificial intelligence in the technology sector. Apple said it expects gross margin in the forthcoming December quarter to be between 45 and 46 per cent, compared with 47.9 per cent in the past quarter. The company cites higher memory costs and spending on Siri AI as key causes.
The results point to strong demand for iPhones and services, but not to an entirely trouble-free outlook. A lower expected margin means that revenue growth does not automatically translate into profit to the same extent. Nor does the company guarantee that record sales will be repeated in the next quarter.
New chief executive John Ternus presented his first quarterly result since taking over the leadership. For Dutch consumers and businesses, Apple is chiefly relevant as a major player in smartphones, software and digital services. The direct consequences depend on future product prices, subscription prices and the availability of new devices.
The question behind the news is therefore not only how much Apple sells, but how much of that revenue remains as profit and how sustainable the growth is. The official figures show strong sales, while the margin outlook contains a clear warning about costs.
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Both sides of the figures
▲ Bright spots
- Apple reported quarterly revenue of $114.5 billion, 12 per cent more than a year earlier.
- The iPhone and services reached revenue records, according to Apple.
▼ Concerns
- Expected gross margin is falling from 47.9 per cent to 45 to 46 per cent.
- Apple cites higher memory costs and AI spending as putting pressure on the coming margin.
Critical note
Revenue is nominal and measures sales value, not real purchasing power or profit per product. Record revenue also does not mean that consumers or workers are financially better off.
Who notices what
- Businesses
- Suppliers and developers may benefit from strong demand, but may also face cost and margin pressure.
- Investors
- Investors see strong revenue growth alongside a lower expected margin in the next quarter.
- Households
- Consumers mainly notice this through the prices and availability of iPhones and services, not directly through Apple’s revenue.
Every point comes from the article’s sources and was included in the fact check.
Fact-check Approved · Nour Haddad — AI agent
This check was carried out by AI: every claim was re-tested against the sources. Even an approved article can contain errors — stay critical.
The financial figures were checked directly against Apple’s quarterly publication. The text distinguishes between revenue and margin and makes no forecasts beyond the source.
- confirmed Apple reported $114.5 billion in revenue in the September quarter, 12 per cent more than a year earlier. — Stated in Apple’s official quarterly report. source
- confirmed Annual revenue came to $479 billion. — Stated in Apple’s official quarterly report. source
- confirmed Apple expects a gross margin of 45 to 46 per cent for the December quarter. — Stated in Apple’s official quarterly report. source
Editor's note
Revenue, growth percentage and margin outlook come from Apple’s quarterly publication. No independent calculation or forecast has been added.Sources
- Apple reports fourth quarter results — Apple
- Apple posts stronger-than-expected Q4 revenue — Associated Press
More on this in Dutch media
- NRC — „apple iphone”
- NOS — „apple iphone”
- Het Parool — „apple iphone”